OOH News
Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint
By Rajiv Raghunath - March 20, 2024
The ferries serve as a gateway to the island, boasting 1.2 million annual passengers
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.
Aurangabad-based Media House Group bags rights for advertising on 100 city buses
By Sakshi Sanghavi - March 19, 2024
The rights have been secured for a 5-year period
‘We Must DOOH Better’
By Rajiv Raghunath - March 19, 2024
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate
By Rajiv Raghunath - March 19, 2024
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore
By M4G Bureau - March 19, 2024
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
The Canadian Out-of-Home Awards announces diverse 2024 judging panel
By Rajiv Raghunath - March 19, 2024
The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.
Collaborate, innovate, and adapt to the changing landscape: Chris Botha
By Rajiv Raghunath - March 18, 2024
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets
