Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods

Mustufa Arsiwalla, Marketing Group Manager, Bel Groupe, has been appointed as Chief Marketing Officer of Britannia Bel Foods, a JV between Britannia Industries and Bel SA, a French dairy snacking company.

Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories like Foods, Personal care, and OTC on brands like Frooti, Ferrero Rocher, Kinder Joy. As a part of this JV, Mustufa will lead the marketing function to support the company’s ambitious growth plans.

Over the last 3.5 years, Mustufa has worked with the Bel India and Global team to build The Laughing Cow business and brand in India. This is reflected in multiple accolades won by The Laughing Cow within the last year. In his role, Mustufa will lead the company’s marketing function, including portfolio & positive brand strategy, activation & Integrated communication, and Innovation.