Indicash takes up'Powered By' sponsorship of OAC 2015

Indicash™ ATM -  a white label ATM initiative of Tata Communications Payment Solutions Limited (TCPSL) -- a wholly-owned subsidiary of Tata Communications Limited -- has taken up the'Powered By' sponsorship of Outdoor Advertising Convention (OAC) 2015 which will be held at Renaissance Mumbai Convention Centre Hotel during July 24-25 this year.

With a network strength of over 5,000 Indicash™ ATM, it is India's first and largest white label ATM network that offers ATM accessibility to millions of people across 3,000 towns and villages, 600 first time ATM markets spanning 21 states. Apart from offering ATM convenience to millions of people in India Indicash™ ATMs offer varied brand engagement and brand awareness opportunities to brand marketers.

Keeping in view the potentially high footfalls at the Indicash™ ATM sites, the screens on the ATMs and the physical branding available at the Indicash™ ATM premise are viewed as compelling media for advertising brands that seek to connect with consumers across various socio-economic groups.

Pertinent to note that Kinetic India is the Presenting Sponsor of OAC 2015, and now with Indicash coming on board as the'Powered By' Sponsor of the convention, the build up to OAC 2015 gathers even greater momentum.