The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery across varying lighting conditions throughout the...
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value — and how media owners can...
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital billboards to showcase the launch of...
The new and updated programme to include immersive experiences and augmented reality
Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury residential project.
Leveraging Moove Media’s premium network of digital assets, the campaign delivers live match scores, countdowns and fan engagement moments across high-footfall locations
This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook workspace, streamlining omnichannel campaign management and...
LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month
The campaign is created by LePub New York
The suspended four-sided LED display has been designed to deliver 360-degree visibility, enhancing the spectator experience while creating a new platform for digital advertising and event...
The campaign is live across Incheon international airport and buses across the South Korea
The campaign is executed by Enroute Advertising
The activation's production was executed by Sakshi Advertising.
The campaign is conceptualized and executed by Posterscope India with Sakshi Advertising being the production partner
The campaign subtly draws attention to features such as water resistance, Find My, and the device's overall durability without overtly...
From the changing role of relationships to the push for a common currency, Raheel Amjad, MD of JCDecaux India, shares...
Khyati announced the appointment on LinkedIn, sharing that she is stepping into the new role after nearly five years with...
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact...
In Candid Chats@Backstage OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland and Partner, OOH Capital,...
A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising...
The experience is conceptualised by Infectious Advertising
Sahil Gambhir moves to Rapport from WPP Media, bringing over 15 years of experience across OOH, cinema and experiential media
The immersive OOH activation transformed a Sunset Boulevard billboard into a fully furnished living space, blurring the lines between fiction...
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
