From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear next to them mid-ride.
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad spends.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million monthly impressions.
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a percentage of the company’s annual UK...
This new offering combines advanced technology with a sophisticated design, catering to both business and personal needs.
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Live UV around Ocean Outdoor screens burns different skin tones in real time
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance...
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and...
The campaign is located at Noida Sector 52 Metro station
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development