Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million monthly impressions.
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a percentage of the company’s annual UK...
This new offering combines advanced technology with a sophisticated design, catering to both business and personal needs.
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Live UV around Ocean Outdoor screens burns different skin tones in real time
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI, health, and tech sectors to connect...
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading...
The campaign is executed with a 41-foot-tall special-build mural in Hackney, East London
The campaign is created by Iris London and supported by pro bono media from JCDecaux
The campaign is executed by Dentsu and Sakshi Advertising Company in Mumbai
The campaign is executed across China
The campaign is executed across Mumbai
Shekhar Narayanaswami, Chairman of the Indian Outdoor Advertising Association (IOAA) and CEO of Times Innovative Media Ltd., will deliver a...
The three-year contract gives the company access to more than 3,000 sq. ft. of advertising inventory across Surat Railway Station...
New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences...
Ichiro will deliver a session titled ‘OOH as a Global Platform – Developing the Infrastructure for Market Expansion,’ exploring how...
The Senior Media Manager at Nestlé India, with experience spanning FMCG, telecom and automotive sectors, brings a strong perspective on...
Having spent years managing OOH campaigns, Deepak Bansal built gOGig to bring real-time visibility, accountability and field intelligence to campaign...
The campaign is live across New York
The activation has been executed at Carter Road with Sakshi Advertising as the production partner
Over the years, Khushi Advertising has been associated with several award-winning campaigns across media and entertainment, consumer brands, technology, and...
Neil, who advises audience measurement bodies, media owners, agencies, industry organisations, and technology providers around the world on the application...
