The DoohClick app allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time - directly from their phone.
The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with an efficient and more accurate way...
The campaign is executed at Garuda Mall
‘The Feeling Ceiling’ is an Ocean Outdoor digital creative competition winner
Speaking at the OAAA 2025 conference in Boston (USA) on May 7, Tim highlighted some of the greatest creative works of recent times to demonstrate the...
The campaign is done in partnership with M+C Saatchi Group UK and Ocean Outdoor
The project was inaugurated by M. Paramasivam, Executive Director of Punjab National Bank (PNB) in the presence of senior Railway officials and officials of PNB.
The campaign is executed by Khushi Advertising
‘Road Happy’ is an Ocean Outdoor digital creative competition winner
Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats
Following the festival, these trucks are now travelling across India, carrying with them stories that have long remained regionally rooted...
The campaign is executed in Chennai
The campaign is executed by SVA Media Consultancy
A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and...
The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the...
Oshry, who previously served as Senior Vice President of Marketing and Communications at OAAA, will continue to lead OAAA’s marketing...
The company has launched with Place Exchange SSP and PerView Measurement to enable digital buyers to programmatically access DIRECTV Remote...
Yuvrraj Agarwaal, Chief Strategy Officer at Laqshya Media Group, reflects on the most impactful OOH campaigns of 2025, highlighting how...
DDX Asia 2026 will take place on 12-13 February 2026 at the Bombay Exhibition Centre in Mumbai, India.
Fabian Trevor Cowan, Director at Connect Digital, shares his perspective on three standout OOH campaigns that stood out to him...
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind...
Sonal previously served as the Director and Head of Marketing for India, and she shared news of her elevation via...
DDX Asia 2026 will be held on February 12–13, 2026, at the Bombay Exhibition Centre (NESCO), Goregaon, Mumbai.
Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges...