By: M4G Bureau
Last updated : April 18, 2018 10:11 am
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Seedooh has aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners.
Launched in July 2017, the Seedooh platform provides near real-time delivery data for OOH campaigns in both digital and traditional formats and is a first-of-its-kind platform.
JCDecaux Australia CEO Steve O’Connor was quoted in a Mumbrella report saying: “The digital expansion in out of home has been rapid and significant and now sits at almost half the total industry’s media revenue, but measurement has not kept up. At JCDecaux, we expect to exponentially increase our digital assets to 2,500 by early 2020 and, as a company, we anticipate that more than 80 per cent of our business will be digital. We know that digital offers considerable benefits for advertisers, and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”
Seedooh CEO Tom Richter said: “We are delighted that JCDecaux recognises the value in transparent, connected and standardised reporting. We welcome their commitment to the Seedooh platform and look forward to delivering this important solution to market.”