With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for...
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
The report predicts India to outperform all markets in the Asia Pacific region
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies...
Speaking on the theme"OOH industry status & growth prospects - A statistical overview on the opening day of the Outdoor Advertising Convention that was held in...