Mumbai-based SD Corp, a joint venture of Shapoorji Pallonji and the Dilip Thacker Group, has unveiled an innovative OOH campaign in the city of Mumbai to draw audience attention to its 55-acre project Sarova, likened as an Experience City, that is coming up in Kandivali.

The innovation highlights the different facets of the integrated township that is in the making, that includes residential, education and entertainment facilities, apart from ample green space.

JV partner Shapoorji Pallonji has time to time demonstrated great faith in the OOH medium for its own iconic real estate projects, such as Skyraa and BKC 28.