Shapoorji Pallonji’s new campaign is all about wellness

Business conglomerate Shapoorji Pallonji’s Group real estate arm SD Corp has launched a new OOH campaign ‘Wellness done right’ that highlights the functionally and performance aspects of its new residential project AUBBURN at Sarova, a 55-acre integrated township located in Kandivali (E), Mumbai

The billboards are in 3-D format and drive home the message of ‘A new age of wellness has begun’. The brand obviously believes in the efficacy of the OOH medium as a key driver in spreading brand awareness.

The billboards were installed across Mumbai at prime locations such as Bandra Reclamation Flyover and JVPD circle for two weeks. The campaign has been executed by OAP an outdoor agency. Sanat Johare – Brand Manager, SD Corp, said, “Wellness as a category has been misused too often with just cosmetic propositions. We believe that we have put wellness to the soul of our product and in all genuineness, we think it will benefit profoundly the residents of AUBBURN project. We not only wanted to grab people’s attention, but also wanted people to absorb that messaging and experience the feeling of wellness. These concepts were planned in a way that resonates with all when they think of a stress-free and happy environment.”

“The response we have received is testimony to the fact that it has struck a chord with all. The OOH medium has helped in reaching out to consumers and has helped in creating recall,” adds Sanat.