Campaigns
Swift goes to town with ‘Be Limitless’ proposition
By M4G Bureau - February 13, 2018
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
Freshmenu taps into corporates with lip-smacking activation
By M4G Bureau - February 09, 2018
The activities have been designed tactically where the participants nominated by the corporate are asked to finish food in the shortest span and the winner gets Rs 1,000 in their respective Freshmenu account to spend
Karnataka Govt ups the OOH quotient with pan-state campaigns
By M4G Bureau - February 08, 2018
Leading media owning firm Srishti Group has been instrumental in driving the key government’s campaign in Bengaluru and Rest of Karnataka
Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
By M4G Bureau - February 07, 2018
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units
Samsung India flags off second leg of ‘Safe India’ campaign
By M4G Bureau - February 06, 2018
The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges
Audi India gives wing to #A5BratPack campaign
By M4G Bureau - February 05, 2018
A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations
HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru
By M4G Bureau - February 03, 2018
The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category
Fortune boards DMRC Line 5, 6 to promote ‘fresh atta’
By M4G Bureau - February 02, 2018
The brand has opted for train wrap and in-train branding to promote its flour product. The creatives on the inside train panels focus upon the healthy ingredients of the offering
Amazon Prime Video takes thriller ‘Breathe’ to the streets
By M4G Bureau - February 01, 2018
Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive
Vodafone amplifies road safety concerns
By M4G Bureau - January 31, 2018
Over 60 Vodafone volunteers participated in the ‘Vodafone Safety Bike Rally” in association with Meerut Traffic Police, and conducted ‘Nukkad Natak’ for public awareness of road safety
