Online retail food brand Freshmenu has taken a delicious way to promote its offerings. Ideated and executed in association with Cupshup branding, the e-commerce brand has organised almost 2 months long on-ground activation where chow-down activities are being organised in corporate offices to reach out to the professionals there. The activities have been designed tactically where the participants nominated by the corporate are asked to finish food in the shortest span and the winner gets Rs 1,000 in their respective Freshmenu account to spend. The company official stated that the idea was to make them aware of the Freshmenu app and as well as bring them onto the app so that they can experience the entire Freshmenu ordering procedure.

Apart from this, the company is approaching corporate offices with a desert tasting opportunity wherein the participants are awarded with coupon code to order online. In the month of January, 10 activities have been done by the brand wherein 10 more activities are going to be organised in various corporate offices in the current month.