Thursday, May 26, 2022

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Campaigns

SMOODH exudes high energy on the big canvas
SMOODH exudes high energy on the big canvas

By M4G Bureau - April 18, 2022

The Parle Agro beverage hits the OOH streets with large presence

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition
Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace

Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping
Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping

By M4G Bureau - April 04, 2022

As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.

Vistara takes off on a new note with #TheSoundtrackOfTravel campaign
Vistara takes off on a new note with #TheSoundtrackOfTravel campaign

By M4G Bureau - April 01, 2022

Aimed at rekindling the joy of travelling, #TheSoundtrackOfTravel is a 360-degree holistic, multiple-touchpoint campaign, which is a mash up of many familiar sounds that travellers get to hear at the airport.

MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents
MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents

By M4G Bureau - March 31, 2022

The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.

Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff
Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff

By M4G Bureau - March 31, 2022

The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.

Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’
Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

By N Jayalakshmi - March 30, 2022

Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms

The guessing game is back on OOH…
The guessing game is back on OOH…

By N Jayalakshmi - March 28, 2022

This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities

PhonePe says it with truck art
PhonePe says it with truck art

By M4G Bureau - March 21, 2022

The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.

Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’
Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’

By M4G Bureau - March 15, 2022

The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats

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