McDonald’s reinforces brand presence on OOH
By M4G Bureau - March 03, 2021
The brand goes strong on market presence and category share with timely campaigning on outdoors
Fast-food chain McDonald’s has reinforced its brand presence in North & East India through the outdoor platform.
In Delhi NCR, the fast-food brand has used its iconic M logo to re-establish its presence in the minds of consumers. The creative has been kept minimal with a larger than life back-lit ‘M’ cut out dazzling in the night along with a showcase of its widely preferred burger, soft drink and fries to recreate connect with customers.
Spotted across Delhi, Gurgaon and Noida the campaign has been deployed at arterial routes and high traffic junctions connecting to high footfall areas having McDonald’s presence.
Additionally, the other regions of North & East India (Rajasthan, Punjab and WB) were selected to promote its other extremely loved and popular offering Chicken McGrill, to tickle the taste buds of the masses.
The campaign is part of the regular marketing strategy designed to strengthen its market share with the help of the OOH medium.
Glo, a Lodestar UM Group company has executed the campaign.