By: Pray Jani
Last updated : January 10, 2020 9:40 am
The blockbuster film is soon to hit theatres in 3D and OOH is a big medium for its branding
The campaign is spread across Mumbai, and will run for a period of 10-12 days. There are a variety of creatives circulate on various hoardings, gantries and unipoles. These creatives generate curiosity for about the story, making fans eager to watch the movie as soon as it launches.
As the Bollywood continues to roll out more and more movies, it has helping the OOH industry stay afloat in this cash-crunch economy.