Campaigns
Tanhaji brings alive cinematic war on outdoors with strong creative
The blockbuster film is soon to hit theatres in 3D and OOH is a big medium for its branding
As India prepares for a much-awaited action filled movie, due to be released today, Mumbai gets revamped with Tanhaji on major OOH media. The movie has already created enough buzz, and the recent campaign on Bright Outdoor Media.
The campaign is spread across Mumbai, and will run for a period of 10-12 days. There are a variety of creatives circulate on various hoardings, gantries and unipoles. These creatives generate curiosity for about the story, making fans eager to watch the movie as soon as it launches.
As the Bollywood continues to roll out more and more movies, it has helping the OOH industry stay afloat in this cash-crunch economy.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali