By: M4G Bureau
Last updated : August 31, 2023 1:07 pm
The campaign was used as an announcement for 4 new upcoming projects
Real estate companies are one of the highest spenders in the Indian OOH space which is perhaps why it is not uncommon to see several innovative campaigns from this brand segment compared to others.
Ahmedabad-based developers Shivalik Group, who have been in the business since 1998, announced the launch of 4 new projects in Gujarat’s GIFT City with some panache. Using a 100 x 50 feet billboard, the asset features a replica of a construction crane along with the company’s logo which moves up and down over the image of a building, personifying urban development.
The logo is programmed to move automatically, and is operational for 8 hours a day – divided into two intervals of 4 hours in the morning and evening. Unveiled this week, the campaign will be live for 2 months.