Campaigns

After Riverdale, Archies takes over Mumbai

The cast posed in front of a billboard counting down 100 days until the film’s release on December 7th.

Published

August 30, 2023

Popular comic book title ‘Archies’ finally has an Indian adaptation thanks to Netflix and Zoya Akhtar.

Netflix show promo

The brand went all out for its promotions as it unveiled a large billboard with the movie’s poster featuring a timer counting down 100 days until the release on 7^th December. Situated on Mumbai’s Western Express Highway, the cast posed in front of the billboard as part of the promotional activities and the campaign was further amplified on social media by Netflix as well as the cast. The campaign was executed by Kinetic.

The film is directed by Zoya Akhtar with her company Tiger Baby Films undertaking production and stars Suhana Khan, Khushi Kapoor, and Agastya Nanda in leading roles.

‘Archies’ releases on Netflix on 7^th December, 2023.