By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend
Conceptualised and created by DDB MudraMax, the innovation underlined the opportunity for people to get away from the Delhi summer with a refreshing fizzy drink. Targeted at the younger audience, the innovation intended to utilise the dwell time of commuters while they waited for buses.