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Home » Campaigns » Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire

Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire

By M4G Bureau - December 26, 2023

From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.

The cinematic release of the blockbuster Salaar – Ceasefire from the production house Hombale Films was preceded by an innovative marketing campaign for the movie meticulously crafted by Khushi Advertising.

In a path-breaking move, Khushi orchestrated an awe-inspiring promotional campaign that spanned the length and breadth of the country, captivating audiences with a plethora of pioneering initiatives that redefined movie marketing.

Salaar movie campaign

From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.

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Vijay Kiragandur - Producer, Hombale Films

Vijay Kiragandur, Producer, Hombale Films, said, "A film starring superstar Prabhas and directed by the acclaimed filmmaker Prashanth Neel demanded a compelling and immersive promotional campaign. We have worked with Khushi for our past projects including KGF 2 and Kantara and we have confidence and trust in their marketing and media capabilities. Together, we planned a 360-degree marketing campaign and Khushi executed it smoothly across the targeted regions all over India."

Vishnu Telang - CEO, Khushi Advertising

Vishnu Telang, CEO, Khushi Advertising commented: “The fervour surrounding Salaar – Ceasefire reached unparalleled proportions, with the trailer amassing record-breaking views on various digital platforms and sparking fervent discussions across media outlets. On behalf of Khushi, I want to express our sincere gratitude to Hombale Films for trusting us. Expectations were running high and we wanted to shoulder the responsibility of running the marketing campaign with aplomb. We knew we had to design a marketing plan that would not only spread awareness and excitement for Salaar but also leave an everlasting impact on the audience. The campaign’s centrepiece was the breathtaking, tallest-ever 120 ft. cut-out of the lead actor, Prabhas dominating prominent malls in Mumbai, transforming these popular shopping and entertainment hubs into immersive experiences. We also created a never-seen-before moving-media spectacle in which cabs with the movie branding drove in a magnificent cavalcade. The overall media-mix for the campaign also included popular TV news channels, radio, OOH, coffee shops, malls, airports and other media to grab maximum attention and create a buzz.”

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