Ferrero Rocher spreads ‘Golden Experience’ at Airports

By M4G Bureau - December 29, 2020

The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks

Burger King recalls 2020 grilling with a multimedia campaign

By M4G Bureau - December 28, 2020

The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions

Madison Media strengthens its Kolkata operations

By M4G Bureau - December 28, 2020

Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021

By M4G Bureau - December 24, 2020

HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers

Digital printers show positive outlook, says study

By M4G Bureau - December 24, 2020

The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity

Dentsu International merges units to strengthen ‘The Story Lab’ presence in India

By M4G Bureau - December 22, 2020

Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL

Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers

By M4G Bureau - December 21, 2020

Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors

20% of top OOH spenders are tech, D2C cos: OAAA report

By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

Wavemaker India retains media duties of Perfetti Van Melle

By M4G Bureau - December 18, 2020

Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia

Philips PPDS launches new LED range with unique features

By M4G Bureau - December 18, 2020

The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs

Purplle appoints Essence as integrated media agency of record in India

By M4G Bureau - December 17, 2020

Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers

MMA-GroupM report offers post-Covid market reckoner

By M4G Bureau - December 17, 2020

MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave

LG Electronics inaugurates Innovation Gallery in Noida

By M4G Bureau - December 17, 2020

The gallery will highlight LG's solution concepts and insights on actual deployment scenarios

Seagram's Royal Stag Launches a New Campaign With Global Icons

By M4G Bureau - December 15, 2020

The new campaign would be amplified via a 360 media plan

Mamaearth appoints Essence as integrated media agency

By M4G Bureau - December 14, 2020

The agency will be responsible for media planning and activation for brand building and awareness campaigns