Shut-out for a cause: Giant mask on South Africa billboard

By M4G Bureau - December 14, 2020

A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg

Bosch Home Appliances appoints Isobar India as strategy & creative agency partner

By M4G Bureau - December 11, 2020

The brand is poised to enhance its marketing strategy in India with this announcement

International consortium set up for Delhi Noida Intl Airport at Jewar

By M4G Bureau - December 11, 2020

Zurich Airport International has selected a consortium to design the passenger terminal of Delhi Noida International Airport (DNIA) at Jewar

Airport advertising takes off with growing traffic

By M4G Bureau - December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence

Havas Media wins integrated media mandate for Domino’s Pizza

By M4G Bureau - December 10, 2020

The mandate includes both offline and digital media duties

Spotify to Wrap it up with audio stories on OOH

By M4G Bureau - December 09, 2020

The digital music streaming app displays popular songs of 2020 and India’s audio streaming data in various cities.

Global ad spend rebound likely in 2021, says report

By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

Tamil Nadu Tourism checks into airports to showcase exotic locales

By M4G Bureau - December 08, 2020

For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports

WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022

By M4G Bureau - December 08, 2020

The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021

Advertising weathered 2020 storm relatively well: GroupM report

By M4G Bureau - December 07, 2020

Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth

Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights

By M4G Bureau - December 07, 2020

Technology has been developed in partnership with Darabase

Nabendu Bhattacharyya moves on from Milestone Brandcom

By M4G Bureau - December 04, 2020

Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests

Netflix beams ‘Stream Fest’ on OOH canvas

By M4G Bureau - December 04, 2020

The campaign amplifies the OTT major’s messaging on free streaming service on Dec 5-6

Rural markets likely to recover faster than urban: Kantar and GroupM report

By M4G Bureau - December 04, 2020

The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy

Green mandate blunts Kerala OOH business prospects in run-up to state elections

By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving