5 Star Advertising partners South India Talks OOH conference as Associate Sponsor

By M4G Bureau - January 15, 2024

The Bengaluru-based OOH firm sees in the brand association with the conference the opportunity to spur greater collaborations among the industry players for foraying into new business growth zones.

3rd M4G OOH Quizathon postponed to Feb 22

By M4G Bureau - January 12, 2024

Fresh registration link to be shared soon

Retail media platform Zitcha, Axonet announce new partnership to enhance C-store shopper engagement and experiences

By M4G Bureau - January 12, 2024

Pioneering C-store retail media network, Axonet has found a way to harness the previously untapped wealth of convenience store shopper data, and is now collaborating with retail media platform Zitcha to provide a compelling offering for CPG brands and C-store retailers.

Up Media elevates advertising demand opportunities with LMX partnership

By M4G Bureau - January 11, 2024

LMX announces dynamic partnership with Thailand's top elevator DOOH media owner, Up Media

Nitin Kataria joins Connect OOH as AVP South

By M4G Bureau - January 10, 2024

In his professional career, Nitin has worked with renowned media organisations like BIG FM, Outlook, Posterscope India, Cheil, and Kinetic India

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference

By M4G Bureau - January 05, 2024

The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.

Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor

By M4G Bureau - January 04, 2024

“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,” says Shekhar Narayanaswami, President, Times Innovative Media Ltd

UK OOH specialist 75Media appoints Matt Connolly as Financial Controller

By M4G Bureau - January 04, 2024

Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie

By M4G Bureau - December 29, 2023

The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding

Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea

By M4G Bureau - December 29, 2023

“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra

Christian Dior offers visual feast to travellers at Hong Kong International Airport

By M4G Bureau - December 29, 2023

Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of its Christmas season celebrations.

Khushali Jani winner of 2nd M4G OOH Quizathon, Pooja Shetty is Runner-up

By M4G Bureau - December 27, 2023

Khushali wins a cash prize of Rs 20,000 and Pooja Rs 15,000

Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire

By M4G Bureau - December 26, 2023

From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.