Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign
By M4G Bureau - January 04, 2024
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
With a comprehensive OOH campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee with building consumer awareness of the brand. With a carefully selected mix of media channels, Platinum Outdoor successfully captured audiences' attention in three cities.
Continental Coffee Private Limited is a subsidiary of CCL Products (India) Ltd, having a strong infrastructural backbone and a global clientele 100+ countries. A media release states that 1,200+ cups of Continental Coffee are consumed every second across the globe.
To highlight its exclusive features of chunky granules designed to capture and preserve rich aroma and flavour which ensure a robust and intense coffee experience, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
A 3D anamorphic display was installed in Bengaluru with sampling activity, as well as using several formats, including Metro wraps, BQS media in Chennai, and hoardings in Hyderabad for a period of 30-45 days. Using these iconic placements, the campaign reached a broader audience, increasing brand recall and strengthening credibility. The result was improved distributor relations, brand perception, and credibility for Continental Coffee and increased sales. By strengthening the brand's relationships with distributors, Continental Coffee's outdoor campaign achieved a mutually beneficial environment for sustained success. In addition to achieving significant visibility and impact among consumers, it also cultivated a mutually beneficial environment for sustained success.
Speaking on the campaign, Raja Chakraborty, CMO, Continental Coffee commented, “At Continental Coffee we believe in innovation, be it our product or communication. This is an effort in the same direction".
Dipankar Sanyal, CEO, Platinum Outdoor & MRP also commented, “The process of strategising and executing Continental Coffee's outdoor campaign on such a grand scale, especially in today's ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.