StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement

By M4G Bureau - February 13, 2024

Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement

Laqshya Media Group acquires advertising rights for Cochin International Airport

By M4G Bureau - February 12, 2024

Strengthens market presence in South India

Reckitt partners with OHO Hill Yatra Season 3 in Uttarakhand for Dettol Climate Resilient School project

By M4G Bureau - February 12, 2024

The initiative engaged children and diverse communities across 13 districts of Uttarakhand, reaching over 25,000 students and 43 schools with a digital reach of 2 million

Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations

By M4G Bureau - February 09, 2024

The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa

Khimji Jewellers adorns the outdoor with ‘No Compromise’ bridal collection

By M4G Bureau - February 09, 2024

“Our campaign ‘No Compromise’ celebrates the enduring legacy of craftsmanship and the cherished moments of joy and pride associated with weddings,” says Mitesh Khimji, MD, Khimji Jewellers

Times OOH bags 7-yr ad contract for Chandigarh International Airport

By M4G Bureau - February 08, 2024

Chandigarh Airport serves as a gateway to Punjab, Haryana, and Himachal Pradesh

Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil

By M4G Bureau - February 08, 2024

Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server

‘Sukhoi jets’ formation powers ‘Fighter’ promotion

By M4G Bureau - February 07, 2024

Active Media Innovations crafts unique innovation

Neil Prime joins Ocean Outdoor Group board

By M4G Bureau - February 06, 2024

“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley

Avatar MD Donald Mokgale to give closing speech at Africa Forum

By M4G Bureau - February 06, 2024

Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business

South India Talks OOH Conference today in Chennai

By M4G Bureau - February 02, 2024

The knowledge sessions will begin at 2PM

Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’

By M4G Bureau - January 31, 2024

The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart

IOAA CEO Praveen Vadhera to speak at 2nd South India Talks OOH conference

By M4G Bureau - January 31, 2024

The session theme -- ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’

‘Fighter’ ascends to new heights with ground-breaking marketing campaign

By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

Worldcom OOH onboards Ruben Valverde as Head of Operations Europe

By M4G Bureau - January 31, 2024

The global OOH specialist strengthens its presence in the European market