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IOAA CEO Praveen Vadhera to speak at 2nd South India Talks OOH conference

By M4G Bureau - January 31, 2024

The session theme -- ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’

Praveen Vadhera for SITOOH event at Chennai

In keeping with the new dynamics of OOH business and the thrust areas of the Indian Outdoor Advertising Association (IOAA), Praveen Vadhera, CEO of the apex OOH body, will be making a presentation on the theme:  ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’. 

Praveen commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands. He has successfully held leadership positions in well-known agency networks. His last assignment was with Publicis Groupe India, as Head of Publicis in Motion. 

Prior to Publicis Groupe he was the CEO with Interspace Solution, and before that he worked with Bates CHI and Partners’ 141 Wallstreet for over 6 years, as CEO. He had played a crucial role in making it the largest OOH agency in 2014.

Before joining 141 Wallstreet, Praveen served as the Country Head, Out-Of-Home for RMG David, a WPP Group agency, where he launched and grew the business from scratch to expand Ogilvy’s OOH offering. He has previously also worked with Mudra Group’s Primesite and TDI International. 


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