M4G Bureau
Marriott Hotels first to use Lightvert’s ECHO technology
By M4G Bureau - December 22, 2017
While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect
Lucknow media owners get temporary relief with stay on media removal
By M4G Bureau - December 22, 2017
The media owners are still tentative about their business prospects as the matter will be evaluated by the concerned authorities and a final decision on media removal will come through in the coming days
Boost gets young talent to ‘Play A Bigger Game’ with badminton pros
By M4G Bureau - December 21, 2017
Boost will bring to life the platform of ‘Play A Bigger Game’ with a live activation called Play The Pros @ PBL’18 wherein select kids will get a chance to Play A Bigger Game by rubbing shoulders against PV Sindhu & Carolina Marin
Promoflex Display System building Jaipur Metro advertising formats
By M4G Bureau - December 21, 2017
Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size. Both formats are back-lit and flex based
MSRDC invites bid for hoarding structure in Mumbai
By M4G Bureau - December 21, 2017
This contract will be awarded for 5 years of duration and is being offered on as-is-where-is basis and as-is-where-as condition. The complete bidding process will be online (e-tendering) in two envelope system
Digital, smart solutions central to JCDecaux’s Nice street furniture project
By M4G Bureau - December 21, 2017
JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items
Akshay Kumar tickles taste buds with Fortune edible oil
By M4G Bureau - December 20, 2017
Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities
Tourism bodies check into JCDecaux’s CityLights network to beckon travelers
By M4G Bureau - December 20, 2017
Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network
DMRC awards co-branding rights at 14 stations to 5 firms
By M4G Bureau - December 20, 2017
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one
RED FM goes to town with ‘Malishka Ko Matt Sunn’
By M4G Bureau - December 19, 2017
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
Vodafone’s Super Zoozoo debuts at Delhi Comic Con 2017
By M4G Bureau - December 19, 2017
The telecom service brand utilised the festival to bring its famous mascot -- the first ever corporate mascot to be inducted into the league of Superheroes of the Comic World -- and audience one step closer by providing a platform for engaging activities
ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa
By M4G Bureau - December 19, 2017
The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series
Star Gold Select HD depicts Mughal-E-Azam innovatively in the outdoor
By M4G Bureau - December 18, 2017
A 150 foot tall wall located in Mahim was painted to depict scenes from the epic movie; international & national artists were involved in the wall painting initiative; Active Media Innovations handled the OOH duties
Lonavala municipal body gearing up to implement new ad policy
By M4G Bureau - December 18, 2017
Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated
The Last Jedi takes over digital boards in NYC
By M4G Bureau - December 16, 2017
The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets