SDMC places curbs on inside mall advertising

By M4G Bureau - December 17, 2018

The civic body has notified concerned mall owners for share of media ad revenue accruals

Wanna bask in the X’mas fragrance? H&M shows how

By M4G Bureau - December 15, 2018

The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.

HC directs BBMP to submit report on ad policy bye-laws

By M4G Bureau - December 14, 2018

BBMP seeks more time to file report on response to the petition on revenue loss

‘Samsung Within’ stories go big on digital OOH

By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

Gurugram MC steps up move against illegal media

By M4G Bureau - December 14, 2018

Directs agencies and advertisers to use only authorised media

SDMC plans for more hydroponics on roads

By M4G Bureau - December 14, 2018

The South Delhi body is planning vertical gardens on roadside and under flyovers to double up as advertising media

Outdoor Network launches South Africa’s largest digital billboard

By M4G Bureau - December 13, 2018

The 2-sided billboard is expected to deliver 3.3 million impacts every month

Orienta Cine Advertising to market Landmark signages

By M4G Bureau - December 13, 2018

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi

Raju Markandeya joins V>ENGAGE as CEO

By M4G Bureau - December 13, 2018

The ex-COO of Kinetic Advertising will be focused on reinforcing the Group’s existing client base with innovative technology backed solutions

oOH!media rebrands Adshel as ‘Commute by Ooh’

By M4G Bureau - December 12, 2018

The Adshel merger with oOh!media was completed 3 months earlier

LG Electronics launches iconic signage at Ambience Mall, Delhi

By M4G Bureau - December 12, 2018

Along with presenting top-notch 4K content, the signage can be used for creating immersive AR experiences

Moving Walls introduces ‘Three Billboards’ analysis

By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

Dentsu Impact, We Are Water Foundation launch campaign to stop open defecation

By M4G Bureau - December 11, 2018

The campaign launched on World Toilet Day drove home the message in an impactful manner by using a railway track in toilets

MSRDC invites bids for rights on kiosks

By M4G Bureau - December 11, 2018

The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years

Kannur airport likely to stoke keen OOH interest

By M4G Bureau - December 10, 2018

The airport is expected to serve over 1 million passengers annually and that number will likely increase five-fold by 2025