Railways introducing barter advertising on trial basis

By M4G Bureau - January 02, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains

‘Selection Day’ bats in the outdoor

By M4G Bureau - January 02, 2019

Netflix once again takes the OOH route for the big impact

What the Indian OOH industry has to say on key issues

By M4G Bureau - December 31, 2018

A recap of ‘Have Your Say!’ poll outcomes on a few key issues

Jalandhar MC to float e-tenders for massive number of sites

By M4G Bureau - December 28, 2018

Bids will be for large and small unipoles, LED/LCD screens, gantries, rooftop utilities media, BQS, etc., at 3,127 sites

Varanasi airport major gateway to Kumbh Mela & Pravasi Bharatiya Divas 2019

By M4G Bureau - December 27, 2018

Orango Solutions gearing up for bigger biz at the airport

Torrent Advertisers bags media rights at Balasore rly station

By M4G Bureau - December 27, 2018

The tender for the station at Odisha has been awarded for 3+2 years

Lamar strengthens position with Fairway Outdoor billboards’ aquisition

By M4G Bureau - December 27, 2018

The US OOH company adds more than 8,500 high-quality billboards to its kitty

INOX brings alive the X-Mas spirit with a social cause

By M4G Bureau - December 27, 2018

The cineplex brand organized a special screening of the movie ‘ZERO’ for the differently abled and had kids from NGO Trinayani participating in the Christmas festivities

Sigma Trade Wings forays into airport media space

By M4G Bureau - December 26, 2018

The OOH firm has won sole rights at Agra, Gwalior, Kanpur and Pant Nagar airports

Tinder says swipe right to be young and feel free

By M4G Bureau - December 26, 2018

The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns

Crayons wins exclusive ad rights for Kumbh 2019

By M4G Bureau - December 26, 2018

The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela

Eastern Rly’s Sealdah Div invites bids for DMU exterior wrap

By M4G Bureau - December 24, 2018

The contract will be awarded for three years and the total advertisement area available for display in the rake is 212.12 sq.ft. area

Punjab Govt relaxes norms for outdoor media rights

By M4G Bureau - December 24, 2018

The number of unipole units has been raised from 300 to 450 to be installed at 562 locations and the number of gantries has been increased to 15

Long-term OOH drive for Decathlon’s new store

By M4G Bureau - December 24, 2018

The strategically located store targets people travelling to Thane, Mumbai and the neighbour state of Gujarat

OOH campaign of Ganesh Grains’ ‘Khao Fresh, Jiyo Fresh’ on anvil

By M4G Bureau - December 21, 2018

The brand’s TVC has just been launched