Sunny Oil’s new brand recipe includes OOH

By M4G Bureau - August 29, 2019

Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations

Find out where to tap YANKS audience

By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

MG Hector makes maiden appearance at BIAL

By M4G Bureau - August 28, 2019

As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience

Cadbury Dairy Milk Silk ropes in Kartik Aaryan

By M4G Bureau - August 28, 2019

The association is an endeavour to further strengthen brand’s connection with youth

Tata CLiQ Electronics launches awareness campaign

By M4G Bureau - August 27, 2019

Partnering with Kinetic Worldwide, the brand executed a campaign to present the best of CLiQ and PIQ services offered through their app

Moving Walls acquires digital signage platform Quad42 Media

By M4G Bureau - August 27, 2019

The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space

Hyperspace India appoints Sandeep Sawant as Associate VP

By M4G Bureau - August 26, 2019

With close to 2 decades of experience, Sandeep will contribute in expanding agency’s offerings, improvise on the existing services and develop Smart City solutions

IRCTC to have branding rights on Ahmedabad-Mumbai Tejas trains

By M4G Bureau - August 26, 2019

The trains will have 18 coaches and IRCTC will be authorized to allot permissions for advertisements inside and outside the coaches, including branding on the trains

Madison Media launches Datask

By M4G Bureau - August 23, 2019

It is an in-house data driven marketing and insights platform designed to identify and define personalized experiences at scale across creative, media and CRM

OOH Advertising up 7.7% in Q2 2019

By M4G Bureau - August 23, 2019

According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007

Indore MC invites tender for Unipole & Lollypops on BOT basis

By M4G Bureau - August 23, 2019

The project structures, covering major locations of the city has been evolved in order to maintain the city infrastructure facilities

Aurelia ropes Disha Patani as its Brand Ambassador

By M4G Bureau - August 22, 2019

The Youth Icon will feature in brand’s upcoming collections and marketing promotions

SDMC invites tender for multiple formats

By M4G Bureau - August 22, 2019

Cluster & Individual set of unipole and toilet blocks tender are initiated by the civic body

DAN launches DAN Vision for Creative

By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Asheesh Malhotra to head Dentsu India Mumbai office

By M4G Bureau - August 21, 2019

With over 20 years of experience across leading agencies, he has been instrumental in building brands like Unilever, Mondelez , ICICI Prudential Life Insurance, and etc