Ocean Outdoor unveils The Loop at Battersea Power Station

In Digital OOH By Rajiv Raghunath - May 07, 2024

Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty

‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’

In Viewpoints By Sakshi Sanghavi - May 03, 2024

Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media

Goafest 2024 tunes into 'Advertising Rocks'

In OOH News By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

BMEG reinforces OOH, Events & Experiential business division with key additions to team

In OOH News By M4G Bureau - May 02, 2024

Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential

“Quality & ROI should be the top priority in the selection of OOH digital display solutions’

In OOH News By Sakshi Sanghavi - April 30, 2024

Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions

Laqshya Media Group unveils innovative OOH campaign for Finolex cables

In OOH News By Sakshi Sanghavi - April 30, 2024

The campaign will run for a month across large format billboards in many cities

Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

In OOH News By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services

OAAA President & CEO Anna Bager & Asiaray Media Group Chairman of Board & CEO Vincent Lam to address WOO Global Congress in Hong Kong

In OOH News By M4G Bureau - April 30, 2024

Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China

FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses

In OOH News By Sakshi Sanghavi - April 29, 2024

The platform is powered by Location Media Xchange(LMX) of Moving Walls Group