BMEG reinforces OOH, Events & Experiential business division with key additions to team

In a significant development to drive growth in strategic markets, Bharat Media and Entertainment Group (BMEG) has announced the appointment of Divya Jyoti as Head of OOH North II and Aman Bhatia as VP in Events & Experiential.

Divya Jyoti brings with him a wealth of experience in the Out-of-Home (OOH) advertising sector, having worked with prominent agencies such as Posterscope and Ignite Mudra. His illustrious career also includes a pivotal role at The Brand Sigma, where he headed initiatives that significantly elevated the business. Known for his innovative approach and deep understanding of market dynamics, Divya's expertise will be instrumental in expanding BMEG's footprint in the northern market.

Aman Bhatia comes with nearly two decades of diverse experience in marketing, specialising in brand management and consumer insights, covering both urban and rural demographics. Aman has previously worked with top agencies including Ogilvy, Lintas, and DDB Mudra, managing major brands across various sectors such as FMCG and telecom, and has been key in setting up experiential business units and achieving two Guinness World Records through groundbreaking campaigns. His strategic acumen and proven track record in building brand equity will play a crucial role in BMEG's ongoing success.

Both Divya and Aman will report to Yusuf Merchant, further bolstering the expertise within BMEG's team. Yusuf Merchant, Country Head of BMEG (Out-of-Home and BTL), expressed his optimism about these new additions, stating, “Divya Jyoti and Aman are poised to be game-changers at BMEG, bringing precisely the focus needed to elevate our client offerings in the Out-of-Home (OOH) and Below-the-Line (BTL) sectors. Their exceptional talent promises to synergise seamlessly with our vision of crafting brands for the future. I eagerly anticipate collaborating closely with them to realise our company's ambitious goals.”

This announcement comes at a time when BMEG is actively enhancing its capabilities and presence in key markets, mirroring industry trends where companies are leveraging experience to fortify their market position and drive sustainable growth.