Results For "fits"
29 News Found
Australia OOH industry reports record growth in Q3
In OOH News By M4G Bureau - October 05, 2023
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.”
PPDS Studio opens in Gurugram to give an experience of Philips professional displays & software solutions
In OOH Solutions By M4G Bureau - August 16, 2023
The Studio helps partners and end customers discover, learn, and experience the future-proofed benefits and capabilities of PPDS’ portfolio of multi-market solutions
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Public, charity messages highlight a decade of action during the COP26 climate conference
In OOH News By Rajiv Raghunath - November 12, 2021
Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.
‘Let’s get in automation first, programmatic will be the next natural step’
In Viewpoints By N Jayalakshmi - October 18, 2021
Shriranga K Sudhakara, MD, Vyoma Media, shares his insights on the various layers inherent in the pDOOH space and on the factors that can drive its growth in a manner that benefits the OOH industry as a whole.
‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
In OOH News By Rajiv Raghunath - October 07, 2021
The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months
Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’
In OOH News By M4G Bureau - September 27, 2021
The Fortnite characters and Outfits are used to create spectacular real-world immersive 3D billboard experiences.
Gold OBIE Winner in Non-Profits & Public Service
In OOH News By M4G Bureau - May 27, 2021
Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’
PNB Housing Finance launches OOH campaign for home loan scheme
In Campaigns By M4G Bureau - March 22, 2021
The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.
No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget
In OOH News By Bhawana Anand - February 02, 2021
Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH
