IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

He will also throw light on various industry initiatives that are being planned to strengthen OOH share of client spends

Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23

In OOH News By M4G Bureau - April 20, 2024

The session will cover various aspects of DOOH displays solutions, such as, their suitability to Indian market conditions, right pricing, tech support, etc.

‘OOH growth expectations leaning towards double-digit’

In OOH News By Rajiv Raghunath - December 26, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories

COMMB launches OOH-GPT Beta, harnessing the power of AI

In OOH News By M4G Bureau - August 29, 2023

“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,” says Amanda Dorenberg, President of COMMB

Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS

In Campaigns By M4G Bureau - August 02, 2023

Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.

Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury

In OOH News By M4G Bureau - June 26, 2023

Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments

OnePlus takes brand activation to new level with OnePlus Road Trip

In Campaigns By M4G Bureau - June 23, 2023

The brand has converted a truck into a mobile experience center that will tour various cities of India

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country

Basant Rathore, SVP, Brand and Business Development, Jagran Prakashan joins OAA 2023 Jury

In OOH News By M4G Bureau - May 03, 2023

Basant has over 25 years of experience across the media landscape spanning various business roles from media planning and buying to content creation.

Jaikishin Chhaproo, Head Media & Brand PR, ITC joins OAA 2023 Jury

In OOH News By M4G Bureau - May 02, 2023

An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.