JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

‘A more liberal ad regime need of the hour for Delhi OOH’

In Viewpoints By M4G Bureau - April 22, 2024

Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market

Varun Agrawal, National Head - Key accounts, Unilumin to throw light on making the right choice of digital display solutions

In OOH News By Sakshi Sanghavi - April 20, 2024

Varun will share his viewpoints on price vs quality equation in the choice of digital display solutions, and other insights related to the subject

Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23

In OOH News By M4G Bureau - April 20, 2024

The session will cover various aspects of DOOH displays solutions, such as, their suitability to Indian market conditions, right pricing, tech support, etc.

Sanket Rambhia, CEO, Xtreme Media to speak in tech session at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 18, 2024

Sanket will be making a presentation on making the right choice of digital display solutions

Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

Next Stop: Innovation! Elevating bus shelters with LED display technology

In OOH Solutions By Sakshi Sanghavi - April 11, 2024

Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing

In OOH News By Sakshi Sanghavi - April 02, 2024

A team of 6 maestros has been introduced under the wing

‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS