Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer

In OOH Solutions By M4G Bureau - September 01, 2022

Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”

Crayons Advertising appoints Samir Datar as Senior VP

In OOH News By M4G Bureau - December 01, 2020

Samir will head Delhi branch and report directly to Ranjan Bargotra, President, The Crayons Network

The Social Street appoints Rohan Shah to head North

In OOH News By M4G Bureau - December 10, 2019

Appointed as Senior VP, Shah will oversee complete North operations for the agency

Madison Media Group promotes Vinay Hegde as Chief Buying Officer

In OOH News By M4G Bureau - December 05, 2019

Working from 3 years as Senior VP Buying, Vinay takes over from Neelkamal Sharma

99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

In OOH News By VJ Media Bureau - December 02, 2014

Sumeer brings to the agency an experience of over 15 years in communications across brands

'Give us well tailored plans with good value sites'

In Viewpoints By M4G Bureau - March 11, 2014

Samar Singh Sheikhawat, Senior VP, United Breweries Ltd, on what issues need to be sorted out for the brand to spend more on the OOH medium in Karnataka and more in a chat with Outdoor Asia..

Star Jalsha's'Maa' goes live on hoarding!

In OOH News By Nabamita Chatterjee - December 10, 2013

Through an innovative live Shehnai performance atop a hoarding, Star Jalsha involved all of Kolkata's viewers to celebrate the wedding of the iconic character in one of its most popular daily mega soaps,'Maa'!