‘Sustainability is core to OOH’

In OOH News By Rajiv Raghunath - March 29, 2024

Key takeaways from a session on sustainability at the WOO Africa Forum

WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum

In OOH News By M4G Bureau - February 03, 2023

The conference will take place during February 15-17 in Dubai.

Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

In Campaigns By M4G Bureau - November 24, 2022

The brand has consistently opted for OOH formats to promote this product offering

Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech

In OOH News By M4G Bureau - January 05, 2022

The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces

OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

Jaipur Division opens tender for advertising on 3 trains

In OOH News By M4G Bureau - December 19, 2019

The tender for each train will be allotted for 5 years

South East Central Railways invites EOI for MEMU Rakes

In OOH News By M4G Bureau - August 01, 2019

The last date for submission of EOI is on 6th August

Eastern Rly’s Sealdah Div invites bids for DMU exterior wrap

In OOH News By M4G Bureau - December 24, 2018

The contract will be awarded for three years and the total advertisement area available for display in the rake is 212.12 sq.ft. area

TDI International wins train wrap rights on DMRC Red Line

In OOH News By M4G Bureau - November 22, 2018

The wrap rights are on 39 train sets – each having 6 rakes