TDI International, one of the longest running OOH media players on the DMRC network, has added a new advertising format to its bouquet of offerings – Metro rake wrap on DMRC Line 1, that is, Red Line.

TDI International has acquired the rake wrap rights on 39 trains – each having 6 coaches. The OOH firm already holds DMRC station branding -- with close to 114 Delhi Metro Stations spread over the Red, Blue, Green and Violet lines.