Contracts & Investments
Enkon bags media rights on Kolkata Metro piers
The rights are for putting up media on some 80 piers
Enkon has acquired the media rights on Kolkata Metro civil structures. This is a new OOH media format that has been created on the Metro network, covering an important stretch of Diamond Harbor Road, between Taratolla Junction and Behala Chowrastha. The company is planning to build aesthetically designed, LED backlit signages of 12ft x 8ft on both sides of approximately 80 piers. The rights have been awarded for a 3-year period.
Commenting on this acquisition, Aninda Banerjee, MD, Enkon Pvt Ltd shared, “It is a significant achievement as the Kolkata Metro is the oldest metro in the country. With on-ground expansion, the civil structure media has been created for the first time, providing a new strategic sites for the brands to advertise.”
Aninda believes this format will give strong competition to the roadside media. The firm is looking out for top-rung fabrication options, from within the country or the overseas.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
JBL amplifies emotions at Hyderabad airport with a cutting-edge campaign
Signpost India live streams Maharashtra CM swearing-in ceremony on its bus shelters
Maharashtra’s largest cuboid Anamorphic Screen at Nexus Seawoods
Cathay Pacific takes off with contextual brilliance
TRESemmé’s bold OOH campaign shines a spotlight on Lamellar Gloss
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Unilever concludes global media mandate review with agency shifts across markets
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
The Media Ant executes a metro branding campaign for Amrutanjan in Delhi
Targeting a youthful and dynamic audience aged 16 to 39 years, the campaign strategically leveraged high-visibility spaces across Delhi’s metro...
UNIQLO warms up Delhi metro with HEATTECH branding
The campaign is running from December 1 to December 31
Zepto and Shaadi.com’s leaders turn banter into buzz
Chandan Mendiratta, Chief Brand Officer at Zepto, and Adhish Zaveri, Vice President of Marketing at Shaadi.com, share the behind-the-scenes story...
MicroMitti launches “Sky High Investments” campaign at Indore Airport
This campaign is executed in partnership with Times OOH
The pink Defender: Kumari Jewels’ bold move on wheels
Blending luxury and technology, Kumari Jewels' pink Defender redefines transit advertising with high-end delivery and direct customer engagement.
“Every campaign is an opportunity for the AI to learn and become smarter”
Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent...
Brittany Ferries leads digitalization at sea with DENEVA on its ships
The French shipping company has partnered with DENEVA to enhance onboard services, streamline internal processes, and provide a personalized, engaging...
Perion launches Anyplace TV, expanding CTV with programmatic DOOH
New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory
Chennai’s first curved immersive digital display launched at Nexus Vijaya Mall
Khushi Advertising partnered with Nexus Mall for this launch
Transforming spaces: Vineet Mahajan’s guide to choosing the perfect LED display
Vineet Mahajan, Director of India Business at Unilumin, explains how advancements in LED technology have made displays smarter, more immersive,...
-
Campaigns
UNIQLO warms up Delhi metro with HEATTECH branding
-
Innovative UseSignpost India live streams Maharashtra CM swearing-in ceremony on its bus shelters
-
OOH Adtech
“Every campaign is an opportunity for the AI to learn and become smarter”
-
PeopleImtiyaz Vilatra elevated to CEO of Posterscope India
