Contracts & Investments
TDI International wins train wrap rights on DMRC Red Line
The wrap rights are on 39 train sets – each having 6 rakes
TDI International, one of the longest running OOH media players on the DMRC network, has added a new advertising format to its bouquet of offerings – Metro rake wrap on DMRC Line 1, that is, Red Line.
TDI International has acquired the rake wrap rights on 39 trains – each having 6 coaches. The OOH firm already holds DMRC station branding — with close to 114 Delhi Metro Stations spread over the Red, Blue, Green and Violet lines.
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Insights‘Audience measurement will never be effective without asset measurement’
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Campaigns
Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
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Campaigns
KitKat turns its logo into a quiet reminder to ‘have a break’
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Innovative Use
Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’