The contract, awarded by Western Railway's Mumbai Division in an e-auction, runs for a total period of 5 years.
As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping
In association with Evergreen Media, the brand has wrapped single rack train running all 7 days
The Metro media rights contract marks the company’s foray into markets outside the capital
The rights will be awarded for a 5-year period
The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers...
The tender will open on January 4, 2019
The company has won two long-term contracts for train wrap and branding in the station ticketing area
The wrap rights are on 39 train sets – each having 6 rakes
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...