Contracts & Investments
Alakh Advertising & Publicity bags branding contract for Mumbai’s Suburban Western Rys
The company has won two long-term contracts for train wrap and branding in the station ticketing area
Mumbai-based media owning firm Alakh Advertising & Publicity has bagged two long-term contracts in Mumbai. One is for train wrap and the other for station ticketing area branding rights. Allotted by the Western Railway, both the contracts have been given for 5 years each.
The company said that the train wrap tender has been issued to 13 local trains. In the second tender, the ticketing area of Mumbai’s Churchgate station will used for publicity. Neeta Gulati, Director, Alakh Advertising & Publicity , said that 70% of media space will be allotted for traditional formats, while the rest will have new and innovative media formats.
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Contracts & Investments
HDFC ERGO acquires naming rights to Airport Road Metro Station
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Insights
Landmarks that think: The future of data-driven OOH
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Creative Concepts
‘Charan Vandana’ by Combiflam MS Cream at Lalbaugcha Raja
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Tenders
Orango Solutions secures advertising rights at 12 Kashmir railway stations