Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

In OOH News By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services

Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 25, 2024

Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

3rd M4G OOH Quizathon contest to go live on Media4Growth at 3PM; register now to participate

In OOH News By M4G Bureau - April 19, 2024

Participate and win attractive prizes

I K Patel, Deputy Municipal Commissioner, AMC, to address Gujarat Talks OOH Conference as a distinguished speaker

In OOH News By Sakshi Sanghavi - April 17, 2024

IK Patel will be sharing his perspectives on how OOH could play a key part in city development

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Eveready Ultima innovation dominates media at Kolkata's Maa Flyover

In OOH News By Sakshi Sanghavi - March 26, 2024

The innovation executed by GroupM

‘It is an exciting time for the OOH industry’

In Viewpoints By M4G Bureau - March 19, 2024

Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.

Insight Brandcom takes PM Modi’s Viksit Bharat Sankalp Yatra campaign across 8 states

In Campaigns By M4G Bureau - February 20, 2024

Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.