Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard

In OOH News By Rajiv Raghunath - November 02, 2023

WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali

‘Campaign delivery matters’

In Viewpoints By Rajiv Raghunath - July 14, 2023

Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:

US’ Screenverse opts for Place Exchange’s PerView solution

In OOH Solutions By M4G Bureau - July 14, 2023

PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location

Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.

ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

‘Direct concerted efforts to build & promote OOH audience metrics’

In Research By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

In Digital OOH By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.

‘Apples-to-apples approach to measurement absolutely necessary’

In Viewpoints By Rajiv Raghunath - October 29, 2020

A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.

OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021

In OOH Solutions By M4G Bureau - January 22, 2020

The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas

Spotlight on audience measurement metrics at 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 22, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’