US’ Screenverse opts for Place Exchange’s PerView solution

US-based DOOH company in ad management, ad monetisation, and programmatic ad solutions Screenverse has selected Place Exchange's PerView solution as a measurement standard across its managed DOOH networks. This measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines, enables Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners.

Place Exchange's PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location. By leveraging this solution, Screenverse is able to provide its clients with actionable data to optimize their DOOH campaigns and achieve superior results.

"We built Screenverse from the earliest days of the COVID pandemic. Through that experience, we learned the necessity of dynamic measurement data that reflects the realities on the ground. As we think about the future, progress in these data-sets will be the rocket-fuel we need to explore the far reaches of our potential," said Adam Malone, President and Cofounder at Screenverse.

"We are thrilled to adopt PerView as a standard for our DOOH networks, our platform partners, our agency partners, and our brand partners," said David Weinfeld, CEO and Cofounder at Screenverse. "The challenge of obtaining accurate and timely measurement data in the OOH industry is now addressed by PerView. PerView stands out as a measurement solution we believe in, enabling us to deliver reliable and comprehensive insights to all of our end clients."