‘If done right, audience data will deliver a major multiplier of investment to OOH media’

In OOH News By Rajiv Raghunath - October 20, 2020

Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Train & Bus travelers more optimistic to start travel post COVID

In Research By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

Gradual resumption of air, rail passenger services on the anvil

In OOH News By M4G Bureau - May 11, 2020

Indian Railways to run special trains from May 12; SOPs for passenger movement at airports and onboard flights being worked upon

Headwinds getting stiffer for airport media biz

In OOH News By Rajiv Raghunath - May 06, 2020

No timeline suggested yet on resumption of flights

Emirates’ 48 hours sales is back with a bang

In Campaigns By Pray Jani - December 13, 2019

Havas Media handled the responsibility to communicate the dates of the sale with an alarming OOH campaign

Platinum Outdoors brings an innovative solution to drive sales

In Campaigns By Pray Jani - November 06, 2019

The agency promotes their client, VIP Industries with an impossible offer on return flights, using an eye-catching media

From Chennai to Kuala Lumpur: Indigo goes all out on OOH

In Campaigns By Ria Banerjee - July 23, 2019

Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai

IndiGo soars high in Mumbai with international flight launch promos

In Campaigns By M4G Bureau - July 03, 2019

Close to 12 sites were erected in the city to announce the airline’s launch of non-stop flights from Mumbai to Jeddah

Singapore Airlines’ activation takes off at South City Mall

In Campaigns By Ria Banerjee - June 17, 2019

The brand’s activation campaign at the mall, that recreated its inflight service experience, is to be scaled up soon