From Chennai to Kuala Lumpur: Indigo goes all out on OOH
By Ria Banerjee - July 23, 2019
Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai
Indigo Airlines has tied up with Chennai-based OOH firm, DBL Medias, to execute their OOH campaign promoting the introduction of non-stop international daily flights from Chennai to Kuala Lumpur.
Called ‘Kuala Lumpur neat a po’ in Tamil (which roughly translated means ‘go directly to Kuala Lumpur’) the month-long campaign has been splashed across city hoardings in 11 locations including Airport road, DLF City, Mount Road, Butt Road, Medavkkam, Iyappanthangal and others in Chennai.
Speaking on this occasion, Ramesh S., CEO, DBL Medias shares, “We are happy to have solely executed Indigo’s recent Chennai campaign. The campaign communicates special fare for Kuala Lumpur non-stop route. We have ensured that the message was delivered in key captive target areas in Chennai city. We are proud to have worked with India’s leading Airline and glad to be a part of their success.”
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