Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus

In Digital OOH By M4G Bureau - April 30, 2024

From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology

‘Creativity holds the potential to elevate OOH advertising campaigns’

In Viewpoints By M4G Bureau - March 20, 2024

However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India

Hush Puppies Basset Hound roams the streets of Gurugram

In Campaigns By M4G Bureau - November 27, 2023

A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder

KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022

In OOH News By Rajiv Raghunath - January 05, 2023

The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries

JCDecaux unveils ESG strategy for next 8 years

In OOH News By M4G Bureau - June 01, 2022

The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

In OOH Solutions By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

Now showing @ iMAX - Xiaomi's Mi11!

In Gallery By M4G Bureau - February 12, 2021

The tech giant showcases every frame of latest Mi11 smartphone on this circular OOH display

AAI enhances Covid19 relief measures to concessionaires & licensees

In OOH News By Rajiv Raghunath - December 10, 2020

Releases new commercial circular on ‘Concessionaire Support Scheme’

Spreading Happiness Around the World: The Samsung Smile Stories Campaign

In Digital OOH By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning