vivo’s showcases #ClearAsReal emotions
By M4G Bureau - September 11, 2019
The extensive campaign is to be supported by contextual advertising and experiential engagement across OOH, DOOH and social media
Vivo’s launches a new campaign with Its Latest Photography Campaign #ClearAsReal. the timeless glory of these cities and unexplored emotions of their cultural diaspora will come alive in vivo’s latest photography campaign - #ClearAsReal. The global innovative smartphone brand has collaborated with digital publisher - National Geographic Traveller India to launch a campaign ahead of the launch of its upcoming flagship device – the V17Pro. The campaign has been deployed across multiple sites in Delhi-NCR and Mumbai on OOH, DOOH, and Social media. The images captured were shot on the new vivo V17Pro to capture the REAL and unexplored emotions in these cities.
Talking about the strategic ideation, Nipun Marya – Director Brand Strategy, vivo India, said “At vivo we believe in being experiential and connecting with our customers’ passion point through innovation and creativity that intrigues them. Our marketing strategy is based on identifying what drives our consumers and then providing an experience that unites us with them. Portrait photography is a constant challenge and requires the photographer’s creativity to achieve beautiful portraits. Our campaign #ClearAsReal is barrier breaker for our consumers and we encourage our consumers to explore their photography skills with best-in-class camera.” He further added, “National Geographic Traveller India were obvious partners to conceptualize and execute a campaign like this. Their creativity in themes for selection of cities and the representation of photographers does justice to the whole idea of #ClearAsReal. We are quite excited about the campaign and hopeful that our customers will enjoy it.”
A one-month long campaign is supported by contextual advertising and experiential engagement across OOH, DOOH and social media. The campaign will be open to the consumers in its second leg where they can capture emotions and share their best shots. Three best pictures will be selected and winners will be awarded the upcoming flagship phone – vivo V17Pro; also, best pictures clicked shall be used on various multimedia.
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