Times OOH & Times One take up Title Sponsorship of Gujarat Talks OOH conference

Gujarat, one of India’s most vibrant state economies with a strong industrial base and growing consumer markets, will have a state-focused OOH conference titled Gujarat Talks OOH, to be conducted by Media4Growth at Courtyard by Marriott, Ahmedabad on April 23.

India’s foremost Out of Home (OOH) firm Times OOH, and the group’s OOH media specialist Times One, have jointly taken up the Title Sponsorship of the one-day conference that will feature talks, presentations and panel discussions on all key facets of OOH business in the state of Gujarat. The conference sessions will cover themes, such as, key factors powering OOH business in the state, brand’s expectations from the medium for advertising, regulatory issues governing the industry and the role of OOH in city development, among others.

The conference will be addressed by well-known brand marketers, specialist agency heads, officials from municipal corporations, and experts from other domains who have made positive contributions to OOH.

Speaking about the brand association with Gujarat Talks OOH conference, Shekhar Narayanaswami, President of Times OOH told Media4Growth: “Ahmedabad is the real epitome of a growing Bharat with excellent amenities, expanding business opportunities and developing a non-metro market into a modern metropolitan centre. We have experienced a surge of interest for branding from various leading national and regional brands in the new age media format through our Smart City-based media bouquet i.e. Digital Billboards. And Gujarat Talks OOH is an ideal platform to further explore the potential of this market and showcase the innovative OOH advertising introduced by Times OOH.”

“In addition we have the wide range of media solutions for Gujarat-headquartered clients offered through Times One, our comprehensive marketing wing providing services to national and international clientele. Hence, we are glad to associate with this interactive platform that initiates thought-provoking ideas, exchanges marvellous dialogues and promotes solidarity within the industry,” he says.

Further, on the upcoming conference, Vasant Jante, Founder & CEO, Media4Growth, says, “The vibrancy of Indian OOH is particularly evident in the regional and state-level markets. There is a strong felt need among industry players in these markets for a platform that facilitates seamless knowledge sharing and networking opportunities. Our endeavour to organise Gujarat Talks OOH is principally an initiative to address the emerging industry needs in the vibrant state of Gujarat.”

Gujarat Talks OOH conference follows close on the heels of South India Talks OOH that Media4Growth had organised in the city of Chennai in early February this year. The regional OOH conferences are aimed at drawing the attention of brands and buyers operating at the national level to the advertising opportunities at the state level, and to build a collaborative approach among the media owners operating within the state or region. Alongside, due attention will be directed to areas like media regulation, adtech application, creative solutions, among others.

The conference will begin with networking lunch, followed by knowledge sessions.