2nd South India Talks OOH Conference inaugurated, knowledge sessions underway

The 2nd edition of the South India Talks OOH conference kicked off today at the Grand GRT Convention Centre in Chennai. The conference was inaugurated by Vasanth S Sai, Eminent Film Writer & Director; S Kumar, Managing Director, Srishti Group; CDV Subba Rao, CEO & Director, Prakash Arts; Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA), and Vasant Jante, Managing Director, VJ Media Works. 

Recognising the growing importance of southern markets for brands, the conference aims to delve into the significant potential for increased advertising spending in this region. The event is designed to enable focused dialogues and presentations involving various stakeholders, including brand advertisers, media owners, specialist agencies, technology solution providers, other OOH solution providers, government bodies, and regulators.